"Script killing" is not only a popular social activity for young people, but also a promising industry. In recent years, in addition to online and offline screenplay killing games, there are also new trends in screenplay killing industry, such as screenplay killing variety, red screenplay killing, screenplay killing literary travel, etc.: Star Detective, Strange Screenplay Shark, Enemy at the Gates, Reef-Yangtze River Special, Fox Demon Little Matchmaker and other projects, which constantly bring novel experiences to audiences, players and tourists.
Recently, the reporter interviewed Zhu Gan, a senior practitioner in the script killing industry and a "secondary" net writer, about the new gameplay of decoding script killing and the rules and practice of content supervision.
Net writers cross-border incoming scripts to kill

Zhugan
Zhu Gan is a teacher of Wenzhou Vocational and Technical College, a member of Chinese Writers Association, a member of Zhejiang Youth Federation and the winner of the 4th Mao Dun Newcomer Award. Over the past ten years, he has created more than ten works under the pen name "Shanshui", such as The House Demon, The Master of Two Houses, The Four Masters of Wu, The Story of Shu Ling, etc., with more than 15 billion hits on the whole network. Many works have been selected into the list of online literature works in China and the IP value list of Hurun’s original literature, and have been adapted into TV dramas, animations and online movies.
Since five years ago, Zhu Gan has gradually set up his own personal studio and new cultural and creative company, and produced a number of new cultural and creative projects.
In 2019, when Zhu Gan participated in filming in Zhenjiang, Jiangsu, he was taken to the local script killing shop by several friends to play a script killing. Soon, he set up a company with friends in Nanjing, making scripts to kill related content. "We chose to cooperate with Little Black Detective, the largest trading platform in the industry." Zhu Gan said, "It takes at least two months for the script to be completely created. After drafting the outline and completing the first draft, it is necessary to constantly find players to test and modify it before it can be introduced to the market." Usually, a script needs 2 to 4 people to complete.
In the last two years, Zhu Gan’s team has not only carried out the business of script killing, script creating and offline script killing, but also started an immersive cultural tour with script killing as the breakthrough point, which has gradually become the "benchmark" in the field of script killing and new cultural creation in the industry. Zhu Gan said: "In the national market, although we don’t have many head scripts, we have also made a lot of books above the waist. The script-killing Taobao shop opened in cooperation with’ Little Black Detective’ has achieved the first turnover in relevant categories."
For the script killing operation, Zhu Gan described his team as "walking on two legs": "On the one hand, we have script killing related companies in Nanjing, Wenzhou and other places, and our main directions include script creation and distribution, physical store operation and outdoor immersive cultural travel; On the other hand, we also cooperate with relevant government departments to do some scripts to kill cultural clusters. "
Script killing and comprehensive IP of film and television are transformed into each other
The popularity of script killing not only attracted the participation of many cultural and creative practitioners, but also attracted the platform parties to enter the game and launch a variety show of script killing. Last year, Fantastic Script Shark, Meng Detective, The Last Winner and Star Detective Season 6 were launched one after another. This year, after the end of "Detective", "Let’s start reasoning" and "The second season of Meng Detective" seamlessly continued the popularity of the script to kill variety shows. These scripts have their own emphasis on variety shows: "Meng Detective Detective Case" is an "IP+" immersive reasoning reality show, which focuses on making jokes in the game. Classic IP such as Latent, Joy of Life’s Princess Pearl and so on have been adapted into script killing games. "Strange Script Shark" is a star social experience reality show, focusing on immersive script killing, allowing players to complete socialization in the game.


In terms of word of mouth and influence, the star reasoning reality show "Star Detective" series premiered in 2016 has the highest national recognition. In each program, guests play different roles according to the theme of different cases, enter the scene of simulated cases to find evidence and infer the "murderer". Zhu Gan said: "After the" Star Detective "and the offline script were killed, Tencent, iQiyi and Youku all started to create a variety of scripts, and some mystery novel authors participated in the scriptwriting work." For example, Zi Jinchen, the original author of the hit drama "The Secret Corner" and "The Silent Truth", once sat in the screenwriter team of "Strange Script Shark". Zhu Gan revealed: "Some variety shows have also contacted me, and some projects are still in the preparatory stage."
In Zhu Gan’s view, compared with offline script killing games that emphasize reasoning and brain-burning, the script killing variety shows more emphasis on entertainment. "It is impossible for more than an hour of programs to show the logical expression of brain-burning, and the audience will not be willing to watch a few guests discuss in the room, but to see them interact and interact in various activities, so the story of the script killing variety will be simpler." Zhu Gan said that in view of different script-killing variety shows, the industry will fully consider the needs of the entrusting party to make adjustments. "Real-life variety shows or outdoor group-building variety shows, writers will highlight the game mechanism; To do the script of the indoor table program, the screenwriter will highlight the reasoning mechanism. "
The mutual transformation between script killing script and film IP has also come one after another. Last year, on the eve of the film A Writer’s Odyssey’s release, the activity of "Playing Script Killing to Send Movie Tickets" was launched, and the filmmakers and the script killing platform reached a cooperation to carry out derivative publicity of the film with the help of IP authorization. According to Zhu Gan, some cinemas use vacant cinemas as immersive script killing scenes. Before the film is released, players are allowed to play movie-related scripts. "In the past, they mostly used the copyright of old movies to create immersive script killing in cinemas, but now they often make joint announcements with upcoming films-one month before the film is released, they will do a script killing activity for the film and warm up the announcement."


Zhu Gan said that some novels will be adapted into scripts, and at present the company is also working on the adaptation of well-known online scripts. "For example, the adaptation of Yan Yuntai created by Jiang Shengnan, and some well-known film and television dramas have also asked us for the adaptation of scripts." At the same time, script killing is also feeding back the film and television market. Zhu Gan said: "There are indeed film and television companies coming to us to seek well-sold and excellent scripts to discuss cooperation space."
The red theme script is favored by party building activities
At present, the main theme of "red script killing" is also popular among young people. Most of these red-themed scripts focus on the feelings of home and country, focusing on the May 4th Movement, War of Resistance against Japanese Aggression and the Liberation War, or focusing on the spy war camp, or being immersed in emotions. Many units choose this form for party building, so that young people can gain historical knowledge and receive patriotic education in the process of entertainment.
Red plays such as Enemy at the Gates, Uniquely Matchless, Book with Wife, Lonely City and Red Lover are very popular among young people. Among them, "Enemy at the Gates" is adapted from real historical events, and Shuoxian County in the story is located in the north of Shanxi, which is a famous historical city outside Yanmenguan. After the July 7th Incident, Shuo County decided to defend the city against Japan and stick to it according to the danger under the launch of advanced elements and organizations. "Enemy at the Gates" lets players feel the difficult choices during the Anti-Japanese War through plot design. The author, Cat Stu, once said in an interview: "The script gives players a choice: when they know that they may fail and sacrifice, do they insist or surrender? Even if the players did not choose to resist Japan in the end, when they learned the persistence of real historical figures, they could feel the greatness of their ancestors more intuitively in contrast. " Last year, "Enemy at the Gates 2" was published, and the sequel put the story into the period of the Liberation War. In addition, the spy war theme script is also favored by party building activities because of its red background, and scripts such as Lonely City, Spy Shadow, Nanjing 1937 and scabbard are applauded and popular.


At present, customized screenplay killing and co-production of screenplay killing with creators have appeared in many places, and Beijing, Shanghai, Guangzhou, Tianjin, Wuxi, Sanya and other places have successively tried. It is reported that the core feature of this kind of customized cooperation is that the story has a red background, positive energy and specific geographical attributes.
Last year, the Guangdong Communist Youth League and the "Amazing Detective" script killing App jointly created the "Red Code" series of party history propaganda and cultural products. After the script "Hundred Years of Elegance" was launched, it quickly spread among young people. The content of the script is full of suspense and thought-provoking: "In 1927, Chiang Kai-shek launched the’ April 12th’ counter-revolutionary coup in Shanghai, and the cooperation between the Kuomintang and the Communist Party broke down for the first time. The reactionary warlords wantonly killed communist party people and revolutionary masses, madly suppressed the workers and peasants movement, and the revolutionary situation took a turn for the worse, and blood shed enveloped them. Under such a crisis of "dark clouds are crushing the city and trying to destroy it", should we give up the struggle or stick to the revolution? What choices will aspiring young people on both sides of the Pearl River make? If you go back to that magnificent era, when the choice of history is in your own hands, what kind of life will you choose? "
Zhu Gan revealed that his team is also creating a red script: "As early as 2019, we received research information from relevant departments, hoping to combine the script creation with the red theme. This year, the company created a red script on the theme of the Anti-Japanese War for the Zhejiang Youth Literature and Art Federation under the Zhejiang Communist Youth League Committee, and used it as a carrier for party building and youth activities to learn and educate the history of the party. We also created a red script for Xi’ an, which was distributed to subordinate institutions, enterprises and institutions as a carrier of party branch activities. " Recently, Zhu Gan’s company created a red script called Waiting for Spring, which was bought by China Telecom with exclusive copyright. "They attach great importance to the dissemination of revolutionary party history among young people in a fresh and pleasant way." Zhu gan revealed that the combination of red script killing and red literary brigade is also a major trend in the industry.
Immersive travel brings a new experience of script killing
After several years of brewing and development, script killing has broken through the border, fully integrated with cultural tourism and cultural and creative projects, and embarked on a new path of "script killing+". In the Opinions on Promoting the High-quality Development of Digital Culture Industry issued by the Ministry of Culture and Tourism at the end of the previous year, it was clearly put forward that technologies such as virtual reality and augmented reality should be guided and supported in the cultural field, and cultural relics units and scenic spots should be supported to develop immersive experience projects with cultural resources, and immersive tourism performances and immersive entertainment experience products should be developed. At present, there are many script killing modes in the market in different tourist places such as cruise ships, hotels and ancient towns. Many travel apps have also launched scripts to kill travel products.
On March 20th, 2021, Wuhan’s largest immersive script killing "Reef-Yangtze River Special" opened on the cruise ship "Zhiyin", and the cruise ship was turned into a four-story unique hull space and retro cabin. Five-act interactive drama ran through the whole script killing, and 200 players followed the mission line to enter all areas of the cruise ship, performing main tasks and playing interactive games.
The mode of ancient town grafting script killing is more common: Jiezi ancient town in Chongzhou, Sichuan, Pingle ancient town in Qionglai, Yunnan, Yiren ancient town, heqiao town in Hangzhou, Zhejiang, and nanxun town in Zhejiang are all popular places to kill scripts. Taking the Yunnan project as an example, Yunnan Yiren Ancient Town launched an 8-hour long immersive experience project. The real-life script killed "The Ancient Song of the Yi People-The Battle of Wei and Chu", which integrated local history and Yi culture into the script, and integrated the products and formats in the core area of cultural tourism in the Yi ancient town into the plot experience.
When explaining the concept of "script killing+cultural tourism", Zhu Gan mentioned: "We can’t simply call this format" script killing+".Now the concept of" immersion+"is widely put forward in the industry, such as" immersion+homestay+tourism+blind date+museum ". Zhu Gan revealed that many scenic spots in Zhejiang have launched script-killing cooperation projects: "For example, tourists entering the Yandang Mountain Scenic Area are not simply sightseeing, but can have an immersive plot experience with the nature of role-playing, which to some extent increases the adhesion between the scenic spot and tourists. We also often cooperate with scenic spots to combine various activities with immersive plot interaction. Young people visit scenic spots and play immersive scripts to achieve more exchanges. "
Zhu Gan said that the "script killing+cultural creation" model is also being implemented simultaneously: "The props and costumes used in script killing can be sold as peripheral products. Take Wenzhou as an example, the local area is famous for its light industry, so the local government is very supportive of the development of scripts to kill surrounding products. "
Content supervision basically adopts filing mode.
On April 1st this year, the Ministry of Culture and Tourism and other five departments jointly issued the "Notice on Standardizing Playbook Entertainment Business Activities (Draft for Comment)" (hereinafter referred to as the "Notice") to standardize the screenplay entertainment business activities such as "Screenplay Killing" and "Escape from the Chamber of Secrets". The Notice requires filing management. "The script entertainment business unit shall, within 30 natural days from the date of operation, report the address of the business premises and the name, author, introduction and age range of the scripts used in the premises to the county-level cultural and tourism administrative department where the business premises are located for filing through the national cultural market technical supervision and service platform." In addition, the "Notice" also requires that scripts should set age-appropriate prompts and indicate the age-appropriate range; If the set scene is not suitable for minors, it shall be prompted in a prominent position, and minors shall not be allowed to enter.

Zhu Gan said that many areas have already carried out the supervision of script killing content, and basically adopted the content filing mode: "At present, there are specific policies in various places, but in a unified way, scripts are audited by higher authorities and registered for the record. On the other hand, the competent department will cooperate with the fire department to investigate the security risks of physical stores. " What will happen if a script is not declared? Zhu Gan said: "It is difficult for higher authorities to find every script, and stores need to take the initiative to declare it. If they don’t declare it, they will be held responsible if they are reported by players or spot-checked by the Cultural Law Enforcement Brigade."
In recent years, the naming of script killing has also been controversial. Zhu Gan said: "Some people think that the word" script killing "is unpleasant and destructive, and they propose to change it to" script show ","script meeting "or" immersive experience ".Everyone has their own words, and no consistent result has been achieved."
Zhu Gan said that high-quality scripts certainly have the potential of film adaptation and peripheral development, but at present, the script killing industry is mixed and the quality is different, and it is necessary to continuously observe the relevant situation. However, Zhu Gan is also full of confidence in the IP value of script killing: "Script killing has become a mainstream entertainment project for young people. I often recommend it to students who plan their careers. If you are interested, you can try to enter the field of script killing and immersive cultural creation. "
Source: Yangcheng Evening News
Part of the image source: Douban
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