On March 18th, the new model G318 of Deep Blue Auto was officially unveiled. The new car is positioned as a medium-sized SUV, with extended-range power system, air suspension, four-wheel drive system, electronic differential system and other equipment to compete with a group of "square box" hard-core SUVs.

Comment on Deep Blue G318 in a word:

Although it is a load-bearing body, it still has certain off-road ability. The brand-new power system and "smart magic carpet" suspension are worth looking forward to.

Advantages:

1. The departure angle of approach angle at 27 is 31, the maximum ground clearance is 240mm, and the maximum wading height is 650mm.

2. The torsional rigidity of the car body reaches 45,000 N m/deg.

3. The trunk has a volume of 818L, and there are 31 storage spaces in the car, and various body extension parts can be selected.

4. Extended-range electric driving force, with four-wheel drive system with rear drive as the mainstay, with a maximum output of 316kW.

5. Double wishbone+five-link suspension with air spring and CDC damper.

Insufficient:

1. There is still a gap between passability and some off-road vehicles with non-load-bearing bodies.

As a brand-new vehicle with a "hard-core technology" orientation, the design language of Deep Blue G318 is completely different from that of SL03 and S7, and the power, configuration and detail design are also targeted to cater to consumers who have both urban and outdoor needs. We can better understand this new car from the following highlights.

Highlight 1: Tough design and rich expandability

The appearance of G318 is particularly "hard" at first glance, with a large number of straight lines, strong front and rear bumpers, high-rise wheel arches, and scratch-resistant design for wheel arches and side skirts. The closed "armored face" front face shape is matched with the new C-shaped light group, which is simple but full of scientific sense.

In the rear part, the tailgate is designed to open to the right and equipped with electric suction function. In addition to the shape of the lamp group and the details of the nameplate, the square trailer hook of the original factory can also be installed, and the maximum towing mass is 1600kg.

The shooting car is also equipped with a roof rack with a spotlight, with a static load of 300kg and a dynamic load of 80kg. Full-size spare tire or "small schoolbag" storage box can be selected for tailgate, pedals are installed on the side of the car, and AT off-road tires or road tires can be selected for wheels. These legally optional original accessories are really good news for off-road players.

In terms of size, the dark blue G318 belongs to a medium-sized SUV. The body data of the shooting car is 5010mm/1985mm/1960mm (including spare tire and roof spotlights), and the length of the car when the storage box is installed at the rear is 4998 mm. Therefore, after removing the rear and roof fittings, the length of G318 is about 4.8~4.9m and the height is about 1.8m.

G318 approach angle has a 27 departure angle of 31, a longitudinal passing angle of 27.3, a maximum ground clearance of 240mm and a maximum wading height of 650mm. The height of the battery pack from the ground ranges from 278 to 348 mm (adjusted with the air suspension), and it is 318mm by default. Judging from the standards of the loaded body SUV, these indicators are really eye-catching.

Highlight 2: Excellent space practicality.

According to the feeling of static experience, G318 has done quite well in space utilization. After the front main driving position is adjusted, the head and leg space in the back row are close to two punches (height 176mm).

The rear seats are well supported, the cushion length is sufficient, and the floor is flat. The only drawback is that in order to take care of the flatness of the seat after folding, the back seat cushion is relatively straight and the thickness is average.

The storage space of the trunk of G318 is 818L, and the internal space is square, which is convenient for storage. The rear seat can be expanded to 1747L after being laid down, but the position of the rotating shaft is slightly raised after the rear seat is laid down, and the backrest also has a certain slope.

There is a 220V two-phase and three-phase power interface near the tailgate in the trunk, an air suspension control button on the left side that can reduce the convenience of taking things from the car body, and four circular anchor points that are convenient for self-expanding the fixed rope.

There are 31 storage spaces in the G318 car, and there are also some special designs for off-road scenes. The central armrest storage box is internally provided with air conditioning vents, and there is a large hollowing under the armrest platform. The upper layer is a 50W mobile phone wireless charging board and a cup holder with a cover, and the lower storage compartment is provided with three USB ports (two A ports and one C port) and a TF memory card slot.

The passenger glove box is large and regular, and there is a small hook on the left. When the four doors are opened, you can see the handlebars. The front row is located at the outermost position of the instrument panel, and the rear row is located at the inner side of the window edge of the B-pillar. The storage box under the car door has a considerable volume, and the left and right rear doors are respectively provided with USB power interfaces. The storage compartment inside the tailgate is very wide, and the middle is also limited.

Highlight 3: Extended range power and high-end chassis configuration

The torsional stiffness of G318′ s body reaches 45 000 N m/deg, and the data is bright, which helps to maintain good deformation resistance in complex terrain. This is also the emboldened spirit of Deep Blue who dares to shout "Who said that hard-core cross-country must have girders". However, it is undeniable that there is still a gap between G318 and some hard-core off-road vehicles with girders in terms of passability indicators.

G318 adopts the latest extended range power system of Deep Blue, with a 1.5T range extender, with a maximum power of 110kW. It is worth mentioning that this is a set of rear drive-based system. The rear motor power of the two-wheel drive version is 185kW, and the front motor of the four-wheel drive version is increased by 131kW, and the comprehensive power reaches 316kW. The whole system is equipped with 35.07kWh lithium iron phosphate battery.

The suspension configuration of G318 is really high-grade. It adopts the structure of front double wishbone and rear five-links. The front all-aluminum double wishbone is equipped with hydraulic bushing, and the air spring and CDC adjustable damping shock absorber are equipped to realize the adjustable height and hardness of the chassis.

Deep Blue Auto also said that in the future, G318 will upgrade the "smart magic carpet" function of real-time adjustment of suspension hardness by scanning the road information in front of the camera. In addition, according to the previously exposed test car video, the G318 can realize the function of "turning around in place" by locking the rear wheel.

Finally, the interior design is supplemented. The shooting car is not open for display because the car is not the final version, and the interior is not completely black. The material of the real car is acceptable, but the visual effect is really average. The official interior map released in the later period shows the optional green/gold stitching interior, with a luxurious style. In addition, the 14.6-inch central control panel shows some vehicle interfaces, such as vehicle off-road mode control.

Edit comments

Hard-core off-road vehicles with girders are good, but real hard-core off-road enthusiasts are still a minority in the market. Improving the off-road capability of self-supporting body SUV, giving consideration to both urban use and outdoor use without sacrificing too much chassis comfort and NVH performance, may bring a new trend of "hard-core" SUV with the help of extended range/plug-in hybrid power.

On July 11th, FAW Group officially announced that Bin Chen, former assistant to the president of Dongfeng Motor Group Co., Ltd., general manager of Shenlong Automobile Co., Ltd. and secretary of the Party Committee, officially became the standing committee member and deputy general manager of the Party Committee of China FAW Group Co., Ltd..

Bin Chen, born in October 1976, became the youngest deputy general manager of FAW Group.Previously, Lei Ping, member of the Standing Committee of the Party Committee and deputy general manager who was also transferred from Dongfeng Group to FAW Group, retired because he was over 60 years old.

Recently, we learned that FAW-Volkswagen, the most important joint venture under FAW Group, has undergone major adjustments.Bin Chen took over the post of general manager of FAW-Volkswagen as the vice president of the group, while Pan Zhanfu, the current general manager of FAW-Volkswagen, will retire early.

This is a high-standard appointment to directly manage a joint venture company as the vice president of the group.

At the moment when the joint venture brand share is compressed, FAW-Volkswagen has also been challenged by the market, and the sales pressure is huge. Faced with such a situation, taking over FAW-Volkswagen as the deputy general manager of the group shows that FAW Group attaches great importance to FAW-Volkswagen.

Bin Chen, who once played a role in turning the tide in Shenlong Automobile, led Shenlong Automobile to sell 50,000 vehicles a year to 100,000 vehicles a year in a year, which doubled its sales.This also gives Bin Chen a label that he is good at playing against the wind. This time, Gao Gao became the general manager of FAW-Volkswagen. Presumably, the group also hopes that he can lead FAW-Volkswagen to achieve contrarian growth as soon as possible and stabilize the situation.

In addition,Wu Yingkai will succeed Nie Qiang and be promoted to deputy general manager of FAW-Volkswagen Automobile Co., Ltd. (business) and general manager of sales company.

Wu Yingkai was born in September, 1977. He used to be the director of the content marketing department of the user operation center of FAW-Volkswagen Sales Co., Ltd., and became the deputy general manager of FAW-Volkswagen Sales Co., Ltd. in early 2024, in charge of the mass brand market and user operation.

At present, FAW-Volkswagen has three main sections, namely FAW-Volkswagen Volkswagen brand, FAW Audi and Jetta.

In contrast, FAW-Audi suffers from higher market pressure and attention.Since the beginning of the year, FAW Audi dealers have repeatedly exposed the news of "quitting the network", which has repeatedly shaken the morale of Audi dealer network.

Recently, it was once again revealed that two Audi dealers switched to Huawei and became brand dealers in the world. The two dealers are Beijing Huayang Aotong, the largest FAW Audi dealer in Beijing, and Zhengzhou Zhongsheng Huidi, the largest FAW Audi dealer in Zhengzhou.

In addition to the defection of dealers, FAW Audi is also facing the same door squeeze of SAIC Audi.At this year’s Guangzhou Auto Show, SAIC-Audi launched a new Audi brand with letters-"Audi", and simultaneously launched a concept car. The car is jointly developed by Audi and SAIC, and SAIC is responsible for the three electricity, intelligence and product production. Audi is responsible for leading the design and chassis.

Moreover, SAIC Audi is also preparing its own dealer network, and is ready to part ways with FAW Audi’s dealer network. This will undoubtedly further squeeze the living space of FAW Audi, and it is also a thorny problem for the brand-new FAW-Volkswagen management.

We confirmed the details of FAW-Volkswagen’s top management adjustment with insiders of FAW Group. The other party said that the relevant adjustments are still in the publicity period, and will be formally appointed after the publicity.

On December 26th, the flagship SUV AITO, a panoramic wisdom cooperation between Cyrus and Huawei, was officially released. This car is not only the epitome of the most advanced technology and the latest manufacturing technology in the automobile industry, but also enhances the perception of the "Made in Chongqing" car.

A few days ago, the National Bureau of Statistics also released the latest data. From January to November this year, Chongqing’s automobile production reached 2,074,200, up 10% year-on-year, ranking second in the country.

Over the past decade or so, the ranking of Chongqing’s automobile production in the country has fluctuated. Now Chongqing ranks among the top in the country again. The industry is more concerned about the specific path to promote the development of local industries. After all, it is difficult to sustain the current automobile industry structure through the "impulse" of low-end products.

Chongqing’s auto industry has performed brilliantly this year. Is there really a "new power" blessing behind it? From the emergence of AITO M9 and the performance of major auto companies in Chongqing this year, we can see that Chongqing’s auto industry is changing from "quantitative change" to "qualitative change".

On December 26th, AITO authorized the user center, and many consumers came to consult and learn about AITO’s M9. Reporter Zhang Jinhui photo/visual Chongqing

The price of high-end cars rushed to five or six hundred thousand yuan.

Since the second half of this year, the AITO series products jointly designed by Cyrus Auto and Huawei have continued to sell well. In November, the sales volume of Sailisi new energy vehicles reached 23,834, up 104.39% year-on-year; Among them, the sales volume of Sailis brand was 20,318 vehicles, up by 145.92% year-on-year, both hitting new highs.

Changan Automobile is still strong. In November, the sales volume of its own brand new energy vehicles exceeded 50,000, a year-on-year increase of 52.73%.

The reporter learned from the Municipal Economic and Information Committee that the output of new energy vehicles in Chongqing in November increased by more than 100% year-on-year, which also far exceeded the year-on-year growth rate of total local automobile production in the same period.

The relevant person in charge of the Municipal Economic and Information Committee said that since 2023, the contribution rate of new energy vehicles in Chongqing to the growth of the city’s automobile industry has reached 85%.

"Behind the recent bright performance of Chongqing Automobile, it is obviously driven by high-end models, especially high-end intelligent networked new energy vehicles." A related person from Chongqing Automobile Business Association said that a large number of "Made in Chongqing" vehicles with high value and high product strength have emerged in this year, with intensity and frequency exceeding any previous period.

The reporter combed the "Made in Chongqing" new energy hot-selling models launched this year, and found that most of them are mid-to-high-end vehicles, such as the dark blue S7 model of Changan, whose price is between 150,000 and 220,000 yuan, while the price of Aouita 11 HarmonyOS Edition and Aouita 12 is between 300,000 and 400,000 yuan. The price of Sailis AITO’s M5 Smart Driving Edition and AITO’s new M7 covers 250,000 to 400,000 yuan. AITO asked M9 to push the price above 500,000 to 600,000 yuan.

The new path makes "Made in Chongqing" cars sought after.

In the eyes of the industry, the above changes in Chongqing’s automobile industry follow a profound value logic.

On December 16th, in the special activity of Chongqing International Talent Exchange Conference, Li Keqiang, an academician of China Academy of Engineering and chief scientist of Chongqing Western Science City Intelligent Networked Automobile Innovation Center, pointed out that the automobile industry will usher in the 4.0 era, and the new generation of automobiles will reflect the characteristics of low-carbon energy, electrification of power, intelligent body and networking of transportation networks, and the original automobile development mode, production mode and ecology will change.

Dong Yang, vice chairman of China Electric Vehicle committee of 100, believes that people’s "quality view" of automobiles has changed, from focusing on quality to focusing on experience. "In the past, when a new car was released and 20 new technologies were listed, it was amazing that users could use one or two items. Each car also brought a thick manual, and no one read it. This is no good. Car companies must directly face users, find out what needs users have, and let users make full use of new technologies. "

"First, we must’ change’ and strive to develop new technologies in the direction of intelligent networking and new energy; The second is to be’ close’, close to the needs of users, shorten the distance with users and reduce communication costs. " The relevant person in charge of Changan Automobile said.

A closer look at the many products newly launched by Chongqing car companies such as Chang ‘an and Sailis this year shows that they all follow the above ideas.

Taking the M9 as an example, by adopting the innovative owl-enhanced steering technology, the turning radius of a 5.2-meter-long "big guy" is smaller than that of a medium-sized car. In addition, the model also has 2.6 million pixels of fine lighting with dual lights. When the high beam illuminates the opposite vehicle, it will automatically leave a dark area, which will not affect the opposite vehicle, but also keep the high beam.

Qu Yunchao, a market observer, believes that some of the above technologies and functions have solved the pain points of users, while others have opened up interesting or comfortable new experiences for users. Since the beginning of this year, the popularity of "Made in Chongqing" cars has proved the success of this path.

It takes "one step at a time" to become a world-class company.

In the new year, how can Chongqing’s automobile industry anchor new development coordinates? "The global automobile industry pattern is undergoing subversive changes." Zhu Huarong, Chairman of Changan Automobile, said that from Europe, America, Japan, Germany and South Korea, where China was divided into six parts, to China, where the brand occupies half of the country today, the advantages of China brand in modeling, new energy and intelligence lead the world, and its scale advantage is further highlighted, and its competitive advantage in changing lanes is even more obvious.

But it also brings a series of new problems-

For example, the future development of China’s automobile industry will no longer be promoted by learning from the outside world. Another example is that the boundary of the division of labor between the whole vehicle and parts is reconstructed, and the battery of new energy vehicles is rapidly transformed from shortage to overcapacity.

To solve these problems well, we can move towards the first-class in the world, and the road is only "one step at a time". Zhu Huarong believes that it is necessary to take five steps to meet the challenges in the critical period of track switching in the industry by accelerating the layout of products and production capacity, strengthening the layout of brand building, strengthening the layout of marketing services, accelerating the improvement of market layout and strengthening the layout of organizational talents.

Zhang Xinghai, the chairman (founder) of Sailis Automobile, said that the local area is currently in the best opportunity to develop new energy intelligent networked vehicles. A strong supply chain can support a strong vehicle enterprise, and the industry should further expand open cooperation and let professionals do professional things to create high-quality products that meet the needs of users.

Relevant persons of the Municipal Economic and Information Committee said that Chongqing will strive to basically form a new ecology of intelligent networked new energy automobile industry by 2025, and build a world-class intelligent networked new energy automobile industry cluster by 2030, with the industrial scale reaching the world-class level.

To this end, Chongqing will continue to expand its industrial scale, accelerate the completion and commissioning of new projects, put new products on the market, and develop new brands, and strive to build a trillion-level intelligent networked new energy automobile industrial cluster; Adhere to the whole zero coordination, implement major projects to attract investment, cultivate and upgrade key enterprises, transform and upgrade traditional enterprises, and promote intelligent networked new energy vehicles to supplement the chain and strengthen the chain extension; Strengthen the integrated layout of charging, storage and parking, vehicle and Lu Yun infrastructure, promote the integration of energy network, transportation network and information network, and strive to form a moderately advanced, rational, intelligent and efficient charging and replacing service system; Accelerate the network transformation of existing roads and create the most distinctive and rich vehicle-road collaborative experience scene in China.

The first "Made in Chongqing" panoramic wisdom flagship SUV

AITO asks M9 to go public.

(Reporter Bai Lin) On December 26th, at the press conference of the asking world M9 and Huawei’s whole winter scene, the first "Made in Chongqing" panoramic wisdom flagship SUV AITO asking world M9 was officially launched, and four models were launched with two power versions, namely extended range and pure electric, with the price of 469,800-569,800 yuan.

AITO Jiejie M9 was jointly launched by Chongqing car companies Cyrus and Huawei, and adopted a brand-new family design "Kunpeng Wings Spreading". The new car applied a number of cutting-edge innovative technologies, such as "Super Xuanwu Body", which was the world’s largest one-piece die-casting, and the lightweight coefficient was significantly higher than that of the same class. The 12 parts of the whole car also adopted 2000 MPa nuclear submarine-class hot car steel.

Huawei Turing Intelligent Chassis, equipped with AITO Wenjie M9, comes standard with intelligent closed air spring and CDC variable damping shock absorber, supports 5-speed body height adjustment, and also has a full-scene smart road preview system with adaptive active suspension, which can smoothly cope with different road conditions.

In terms of power, AITO’s M9 extended range version is equipped with a drive system consisting of a 1.5T engine and front and rear motors, with an acceleration of 4.9 seconds at zero and 4.3 seconds at zero for the pure electric version. The fuel consumption of the extended range version is as low as 6.9 liters per 100 kilometers, the comprehensive battery life is as high as 1402 kilometers, and the pure battery life is as high as 275 kilometers. The pure electric version is equipped with Huawei’s "Whale" 800-volt high-voltage battery platform, which can achieve a battery life of 150 kilometers in 5 minutes and an overall battery life of 630 kilometers.

In terms of automatic driving, M9 adopts Huawei ADS2.0 advanced intelligent driving, equipped with industry-leading 192-line laser radar, and cooperates with high-definition camera and millimeter-wave radar to support intelligent driving of national highways, urban expressways and urban areas.

AITO M9 is expected to be delivered in batches on February 26th next year. The relevant person in charge of Cyrus said that the company has built a world-leading super smart factory in Chongqing, with intelligent manufacturing equipment that integrates advanced technologies such as AR vision and big data. The key processes are 100% automated, and a new car can be rolled off the assembly line every 30 seconds, with the highest production efficiency in the world.

Text | Investor Network Xie Yingjie

With the aura of "the first share of high-end snacks", Liangpin Shop Co., Ltd. (hereinafter referred to as "Liangpin Shop", 603719.SH) has steadily increased its revenue in recent years and its stores have continued to expand. But at the same time, the company is also facing the dilemma of shareholders taking turns to reduce their holdings and the market value evaporating.

The core competitiveness of a good shop lies in its perfect product supply chain and rich industry experience, but there are still some problems such as quality control and low R&D expenses caused by OEM mode. Under the influence of high competition in the industry, the company has fallen into a vicious circle of stagflation in recent years, and its gross profit margin has also dropped from over 30% to around 27%.

Today, good shops have announced their return to the image of their neighbors. More than 300 sharp goods and explosive products have reduced their prices by an average of 22%, with the highest drop of 45%. After the news landed, the capital market gave an eager response, and the company’s share price went up and down twice.

However, there are still many practical problems before the company. On December 30, 2023, the second largest shareholder once again threw out the reduction plan.

Both revenue and net profit declined.

In the past two years, the performance of snack food companies has been generally under pressure. In addition to the pressure of high performance in previous years, the most important factor is the influence from the channel side. Snack shops have blossomed everywhere, and new brands such as "Zhao Yiming Snacks" and "Snacks Busy" have won the favor of capital, which has accelerated the pace of "staking the land".

As the industry enters the Red Sea period of competition, good shops continue to expand through the whole category layout SKU, driving revenue, and personally participate in the snack discount track competition.

In the second half of 2022, Liangpin Store launched its sub-brand "Snacks Hard Home" to expand the sinking market by joining mode, and the store mainly sold third-party brand products. In April 2023, Guangyuan Juyi, a wholly-owned subsidiary of Liangpin Store, invested 45 million yuan to participate in Zhao Yiming Food, and held 3% of the shares at that time.

A few months later, Liangpin Store sold all its shares, and at that time, the valuation of Zhao Yiming was only 3.5 billion yuan. Only 22 days after the equity transfer, Zhao Yiming announced the merger with Snacks, with an overall valuation of 10.5 billion yuan.

Liangpin Store is suing Zhao Yiming recently because it didn’t know the integration news in advance and sold its equity at a high valuation.

All of the above have intensified the operating pressure, and the performance has stagnated.

From 2020 to 2022, the operating income of good shops was 7.894 billion yuan, 9.324 billion yuan and 9.440 billion yuan, with growth rates of 232%, 18.11% and 124% respectively, and the net profit returned to the mother was 344 million yuan, 282 million yuan and 335 million yuan, with growth rates of 0.95% and-18.000% respectively.

In the first three quarters of 2023, the revenue of good shops was 5.999 billion, down 14.33% year-on-year; The net profit was 1.91 billion yuan, down 33.43% year-on-year; Among them, the net profit in the third quarter was only 1,998,400, a further sharp drop of 97.88% year-on-year.

The third quarterly report showed that the decline in net profit was mainly affected by changes in the market and platform, the operating income of online channels declined, and the proportion of fixed expenses attributable to shareholders of listed companies increased.

The turnover rate of total assets also showed a downward trend, with 1.49 times, 1.38 times and 1.18 times from the first three quarters of 2021 to the first three quarters of 2023 respectively. This means that the overall operating costs have increased and the growth momentum has shown signs of decline.

As a result, some research institutions have lowered their profit forecasts. Considering that the company’s online business is in the adjustment stage and the layout process of offline stores remains to be seen, Everbright Securities lowered its net profit from 2023 to 2025 to 2.72/3.85/431 billion yuan (down 35.3%/27.54%/31.55% compared with the previous one).

Homogeneous competition depresses gross profit margin

Liangpin Shop is the representative of the last round of snack chain operation. It cut into the market with high-end snacks, opened up offline channels and actively embraced e-commerce and landed in the capital market.

In order to get deus ex from low-end snacks, in 2018, good shops began to market "high-end personal products". The company upgraded its Logo, replaced its brand image with a simple "good" mark, and offline stores began to take the "apple style" with a generous atmosphere. In marketing, the company highlighted internationalization, youthfulness and high-end.

Among the domestic leisure and snack listed companies, only the online and offline channels of good shops account for an even proportion of revenue, and the two channels basically account for half of the revenue. By the end of the third quarter of 2023, there were 3,344 stores in the company, of which direct sales accounted for about 40%.

Among peer companies, Three Squirrels (300783.SZ) and Miss You (002582.SZ) mainly earn online income, and online sales revenue accounts for about 80%; Laiyifen (603777.SH) and qiaqia Food (002557.SZ) mainly rely on offline store revenue, accounting for about 90% of offline revenue.

Online or offline performance growth problems will put pressure on the company’s overall profitability, and the high sales expenses are also dragging down the gross profit margin. The data shows that the sales expense in the third quarter of 2023 was 1.15 billion yuan, accounting for 19.17% of the total revenue.

From the results, the high-end not only failed to improve the profitability of enterprises, but left the impression of "snack assassin" to the market.

The financial report shows that the gross profit margin of good shops has dropped from over 30% in previous years to about 27%, and it was 28.54% in the first three quarters of 2023, which is at a low level among similar enterprises. In terms of peer-to-peer companies, the gross profit margins of Yanjinpu and Laiyi are around 38% and 42% respectively.

In the pre-sale list of double 11 Tmall leisure snacks in 2023, good shops also fell out of the top 10, while in 2022 and 2021, they ranked eighth and second respectively.

In the secondary market, in 2023, the share price of good shops kept falling. From February to September, 2023, the share price dropped from 40 yuan to below 20 yuan.

The stock price downturn is the result of multiple factors: limited product competitiveness, wrong management decisions and overall stock market decline, while the far-reaching background is that the snack industry is changing rapidly-from consumption upgrading to discounts.

Shareholders issue a reduction plan.

According to the data of China Commercial Industry Research Institute, offline channels still account for more than 85% of the circulation share of snack foods. Modern channels such as snack specialty stores and convenience stores continue to occupy the market share of traditional small stores, while the growth of e-commerce platforms is gradually slowing down.

As an old brand, the concern of a good shop is obvious. The most worrying thing is that it will lose its right to speak in the process of playing games with new channels and eventually become a foundry role.

Yang Yinfen, the new chairman of Liangpin Store, recently announced a large-scale product price reduction. According to the open letter issued by the chairman of the board of directors on November 29th, the price of 300 products from all channels of the company was reduced simultaneously, with an average price reduction of 22% and the highest drop of 45%, which was the largest price reduction for the first time in the 17 years since the establishment of the company.

After the news of price reduction was released, the share price of good shops rose sharply. On December 1, it closed at 21.32 yuan/share, recording a daily limit. At this time, it has fallen by 46.18% from the high point of the year in February. In the last month, its share price is still hovering around 20 yuan/share.

In the view of some organizations, good shops are still actively transforming and have achieved some results. Some investors are also worried that under the mode of OEM, the cost and difficulty of quality control in good shops will increase, which will bring product quality problems.

The root cause lies in the brand’s high dependence on the foundry, lack of product research and development capabilities, and price reduction "treats the symptoms rather than the root cause". In the first three quarters of 2023, the research and development expenses of good shops were 36.2 million yuan, accounting for 0.6% of the revenue; In the same period, the research and development expenses of Yanjin Puzi and Chacha Food were 63.19 million yuan and 43.09 million yuan, accounting for 2.1% and 1% of the revenue.

It is worth noting that some shareholders are voting with their feet.

On December 30th, Liangpin Store announced the reduction of shares. Dayong Co., Ltd., the second largest shareholder holding 26.05%, plans to reduce the company’s shares by no more than 12.03 million shares, and the reduction ratio does not exceed 3% of the company’s total share capital.

During the period from May 25th to November 29th, 2023, Dayong Limited reduced its holdings by 17 million shares, accounting for 4.25% of the company’s total share capital, and cashed in 404 million yuan.

Good shops also suffered a clearance of high-quality goods. During the IPO of Liangpin Store, Gaochun Capital held a total of 46,800,300 shares, accounting for 11.67% of the total share capital. As of September 30, 2023, the number of shares held by Gaochun Capital was 16,040,600, and the shareholding ratio dropped to 4%.

To sum up, the transformation of good shops is still in its infancy, and there is still a long way to realize large-scale benefits. The recent shareholder reduction and the lawsuit against Zhao Yiming have cast a layer of uncertainty on the company’s future. Research institutions are cautious about the company’s secondary market forecast, and remind investors to be alert to trading risks.

　　[XCAR weekend car smell original]

　　It’s the weekend again, and the news of the new weekend car of Aika Automobile has arrived as scheduled. This week, there are a number of new cars on the market in China, among which the new BMW X5, Changan Mazda CX-8 and other models are undoubtedly the most important. In addition, a number of annual redesigned products have officially met with consumers. Without gossiping, let’s review the key events in the car circle this week.

　　▼ New BMW X5

　　On December 7, 2018, the new BMW X5 was officially launched for sale, with a price range of 809,900-909,900 yuan. As the fourth generation model in the family, the brand-new BMW X5, which adopts the new family design language, is built on the CLAR platform, and the wheelbase is lengthened by 42mm. XDrive40i, which was launched in advance, is equipped with B58 series 3.0T inline six-cylinder turbocharged engine.

　　In terms of styling, the new BMW X5 adopts a new family-style design style, and the size of the air intake grille with classic kidney shape is further increased, and the edges and corners are more distinct. This not only improves the recognition of the front face, but also makes its overall shape look like a smaller BMW X7. In addition, another highlight of the new car is that it is equipped with intelligent laser headlights. The blue "X" structure inside is very eye-catching, and the irradiation range of the high beam can reach 500m m.

　　Coming to the side of the car body, the new car adopts the design of double waistline, in which the upper waistline gradually rises from the position of the rear door, which outlines the shoulders quite clearly, and the ends of the lines merge with the taillights. The three-dimensional effect of the tail is further strengthened by the use of lines. After all the taillights with LED light sources are lit, the actual effect is still very eye-catching.

　　The original criticized BMW interior design has been greatly improved on the new BMW X5 model, following the principle of "driver-centered", and the center console of the new car is biased towards the driver’s side as a whole. The equipped 12.3-inch full LCD instrument panel and large-size central control LCD screen add a lot to the degree of technology in the car. The electronic lever and iDrive knob are also made of crystal material, which looks beautiful, and the inside of the lever is marked with an "X" logo.

　　It is worth mentioning that the new iDrive 7.0 system is also applied to the new BMW X5 model for the first time. Compared with the 6.0 version, the new version is more intelligent and personalized. In addition to supporting touch operation, voice control and gesture operation, the system operation interface can be changed according to the owner’s preference. In addition, the 7.0 version also realizes the upgrade of mobile phone access to car firmware, so users do not need to go to the 4S shop for this purpose.

　　In the power system, the new BMW X5 based on CLAR platform is equipped with B58 series 3.0T inline six-cylinder turbocharged engine, with the maximum output of 250kW(340Ps) and the peak torque of 450Nm. The transmission part is matched with an 8-speed automatic gearbox. In addition, the new car also comes standard with xDrive four-wheel drive system and optional electronic limited slip differential.

　　Editor’s comment:Compared with the old models, the new BMW X5 is fully upgraded from the inside out. The new family design language, the addition of powerful scientific and technological configuration and the improvement of off-road ability all make us set our sights on the new BMW X5. As far as the product itself is concerned, the brand-new BMW X5, whose competitiveness has been comprehensively improved, has good strength, but can it continue to dominate the luxury medium and large SUV market after listing? We will wait and see.

　　▼ Changan Mazda CX-8

　　On December 7, 2018, Changan Mazda CX-8, positioned as a medium and large SUV, was officially launched, with a price range of 258,800-330,800 yuan. The new car adopts the latest soul-moving design language, which shows excellent visual effects. In addition, the new car is equipped with a 2.5L naturally aspirated engine, and its power performance is not weak at all.

　　In terms of appearance, the new car is basically the same as the overseas version, adopting the latest design style of the family, and the side of the car body adopts double waistline design. The rim adopts a multi-spoke shape, which makes its overall shape look more sporty. In addition, the headlight group of the new car is a full LED light source with exquisite internal structure, and the visual effect is very eye-catching when it is lit at night. In terms of body size, the length, width and height of the new car are 4955/1842/1733mm and the wheelbase is 2930mm respectively.

　　In terms of configuration, the new car will be equipped with front and rear penetrating side airbags, main/co-pilot airbags and side airbags, front and rear parking radars, front pre-tensioned seat belts, reversing images, ramp start assistance, tire pressure monitoring, etc., which is very cost-effective. In terms of power, the new car will be equipped with a 2.5L Chuangchi Blue Sky series engine with a maximum output of 141kW(192Ps). The transmission part is expected to match the 6-speed automatic gearbox, and the new car will also provide a four-wheel drive system for consumers to choose from.

　　Editor’s comment:Mazda series models attract consumers’ attention because of their excellent design and efficient power. The arrival of CX-8 models will further enrich the family product matrix, and the design of 7-seat layout can better meet the travel needs of consumers.

　　▼ Cadillac XT4 new model

　　A few days ago, we learned from the official that Cadillac XT4 has added two new models, namely, the 28T leading model and the 28T sports leading model, with the prices of 289.7 and 294,700 yuan respectively.

　　In terms of styling, the new car adopts a family-style styling language, and is equipped with a representative pentagonal air intake grille and a tearful headlight group. In terms of the tail, the tail design of the new car is relatively compact, and the classic in-line taillight design echoes the headlights, which is particularly refreshing.

　　The interior part is different from the Cadillac XT5. The Cadillac XT4 with a new interior design style adopts a three-spoke multi-function steering wheel, and the central control LCD screen above the center console will be equipped with the latest CUE multimedia system. Users can surf the Internet through 4G and download the required applications in the stores in the system.

　　The positioning of the leading (two-wheel drive) products listed this time is higher than that of the luxury (two-wheel drive) products. Compared with the latter, the overall price of the new car is 10,000 yuan higher, but the Bose brand Premium audio system with 13 speakers is added, and the rest are the same.

　　In the power part, the new car is equipped with a new 2.0T turbocharged engine with a maximum power of 177kW(241Ps) and a peak torque of 350Nm. The transmission part is matched with the 9-speed automatic manual transmission. In addition, four driving modes are provided, namely comfort, four-wheel drive, sports and anti-skid.

　　Editor’s comment:The introduction of new models fills the gap between existing models, makes the configuration differences between different models more stable and can better meet the needs of consumers.

　　Zhang Xingwang CSI Taurus　

　　On the evening of July 3rd, Celeste issued a supplementary announcement on the purchase of assets, saying that Celeste Automobile, a holding subsidiary, plans to acquire the assets of Huawei’s Jiejie trademark and other targets for 2.5 billion yuan. After evaluation, the market value of the underlying assets is 10.233 billion yuan. In other words, in terms of valuation, it is equivalent to Huawei selling the underlying assets such as the border trademark to Cyrus at a discount of about 2.4%.　

　　Analysts believe that Wen Jie is a brand supported by Huawei, and this brand transfer shows Huawei’s sincerity. Huawei has repeatedly publicly stated that it will not build cars and sell a series of trademarks, which is Huawei’s strategic business policy, that is, to be a supplier of incremental parts for automobiles. At the same time, Huawei set up a company this year, focusing on the intelligent driving system and incremental parts business of intelligent networked vehicles. Recently, Huawei transferred trademarks such as Wen Jie, Xiang Jie and Zhi Jie to Zhixuan car partners in order to dispel the concerns of car partners about Huawei’s possible car construction.　　

　　Definitely don’t build a car　　

　　Wenjie is an automobile brand launched by Huawei and Celes by adopting the smart car selection model. This model is a cooperative model in which Huawei deeply participates in the definition, design, research and development, sales and other links. The two sides launched the M5 in December 2021 and the M7 in July 2022, but the sales were tepid. Until September 2023, after the launch of the new M7, the sales were strong, which made Huawei’s smart car selection model "out of the circle". Since then, the smart car selection mode has been upgraded to HarmonyOS Zhixing.　

　　In the first half of this year, HarmonyOS Zhixing delivered a total of 194,207 vehicles, ranking first in China’s new power brand sales. From the perspective of the industry, in June 2024, the sales volume of the industry exceeded 42,000. The new M7 delivered 18,493 vehicles in June, and the cumulative sales in the first half of the year exceeded 110,000 vehicles, ranking first in China’s new power model and second in luxury model. The sales volume of M9 reached a new high. In June, it delivered 17,241 vehicles, with a total of over 100,000 vehicles, ranking first in domestic sales of vehicles with a price of over 500,000 yuan.　

　　Then, why does Huawei sell related trademarks at the high-light moment of the brand? Pan Helin, a member of the Committee of Experts on Information and Communication Economy of the Ministry of Industry and Information Technology, told the reporter of china securities journal CSI Taurus that Huawei’s goal is very clear, and it has repeatedly stressed that it is to practice this strategic management policy by not making cars and selling trademarks. In the automotive field in the future, Huawei will focus on intelligent solutions.　

　　On March 31, 2023, Xu Zhijun, the rotating chairman of Huawei, made it clear: "Huawei didn’t build a car, nor did it have any brand of car."　

　　Pan Helin believes that Huawei’s transfer of the brand is to prevent the car dealers and Huawei brands from being fully bound. Analysts said, "The brand influence of Wenjie series is more than 2.5 billion yuan. This brand transfer shows Huawei’s sincerity."　

　　On the evening of July 3, Cyrus announced that the market value of the underlying assets such as the border trademark was 10.233 billion yuan after evaluation.　　

　　Clarify the boundary of smart car selection　　

　　Huawei established BU, a smart car solution, in May 2019. Huawei’s 2023 annual report shows that the company has unswervingly and continuously increased its R&D investment. Since the establishment of BU, a smart car solution, the accumulated R&D investment has exceeded 30 billion yuan.　

　　It is understood that Huawei cooperates with car companies in three modes: parts supply mode, solution mode and intelligent car selection. Among them, the car companies that cooperate with the intelligent car selection model are Cyrus, Chery, BAIC and JAC. This is the most in-depth mode of cooperation with Huawei among the three modes.　

　　Because Sailis is the first partner of the smart car selection model, and the series launched by both parties are selling well, Sailis has received high attention. On June 18th, the market value of Cyrus soared to 151.5 billion yuan, exceeding the ideal, ranking first in the market value of domestic new force car companies.　

　　Will Huawei’s cooperation with Cyrus be affected after it sells trademarks such as Wen Jie? On the evening of July 2, Huawei responded to the reporter’s statement that after Huawei transferred a series of trademarks such as Wen Jie to Celeste, it would continue to support Celeste to build and sell Wen Jie. Huawei has always insisted on not building cars, but using the leading intelligent networked car technology to continue to help car companies build and sell good cars.　

　　According to the reporter’s understanding, the current cooperation mode between Huawei and Cyrus is not affected, and the two sides also signed the Agreement on Further Deepening Joint Business Cooperation.　

　　In fact, Huawei not only transferred a series of trademarks such as Wenjie, but before that, Huawei also transferred trademarks such as Xiangjie and Zhijie to relevant smart car selection partners.　

　　In May 2024, Tianyancha showed that Huawei transferred its registered trademark of "Enjoy the World" to Beijing New Energy Automobile Co., Ltd. The trademark was applied by Huawei in May 2023 and registered in November. At the beginning of June, 2024, Tianyancha showed that Huawei transferred two registered "Zhijie" trademarks of transportation tools to Chery Automobile Co., Ltd.　

　　An auto industry veteran told reporters that the smart car selection model is deeply bound to Huawei, and Huawei leads the sales. Consumers buy brand cars such as Wenjie, Zhijie or the upcoming enjoyment world, mainly because consumers recognize Huawei brands and technologies.　

　　Pan Helin believes that since Huawei is a supplier, it can’t favor one over the other. Its transfer of series trademarks and equal treatment of smart car partners are conducive to determining Huawei’s role as a supplier of automotive incremental parts.　

　　Some analysts said that after the trademark transfer, the boundary of Huawei’s HarmonyOS Zhixing/Zhixuan model became clearer, and Huawei further indicated that it would not build cars, but use its own advantages to help car companies build and sell good cars. Huawei’s cooperation with other smart partners will not be affected.　　

　　Create an electric intelligent open platform　　

　　In November 2023, Huawei and Changan Automobile signed the Memorandum of Investment Cooperation. According to the memorandum, Huawei intends to integrate the core technologies and resources of smart car solutions business into the new company, and Changan Automobile and related parties will be interested in investing in the company. At that time, a person familiar with the matter told reporters that Huawei hoped to build an electric intelligent open platform with the participation of the automobile industry.　

　　Huawei hopes that more auto industry partners will invest in this new company. In November 2023, Yu Chengdong, managing director of Huawei and chairman of BU, a smart car solution, publicly stated that Huawei had sent an invitation to invest in a new company to its smart car model partners and hoped that FAW would join.　

　　In January this year, Shenzhen Yinwang Intelligent Technology Co., Ltd. was established, which is wholly owned by Huawei and is a new company established by Huawei Car BU.　

　　On July 4, the reporter learned that in order to further deepen the all-round cooperation with Huawei, Sailis is actively planning to participate in strategic investment and cooperation.　

　　When Huawei signed a memorandum with Changan Automobile, Yu Chengdong said, "We always think that China needs to build an electric intelligent open platform with the participation of the automobile industry, an open platform with a’ locomotive’. We deepen cooperation with Changan, and at the same time, we will work together with more strategic partner car companies to continuously explore new models of openness and win-win, and jointly seize the opportunity of electrification and intelligent transformation of the automobile industry. "

　　When you go out to play during the holidays, many people will send beautiful pictures in the circle of friends and add location positioning to "punch in", but what you didn’t expect is that this information may be false. Recently, some media exposed the news that "the lowest 10 yuan can modify the friend circle positioning service". According to the reporter’s investigation, some merchants on the e-commerce platform provide virtual positioning and photo service. Experts suggest that this kind of behavior not only has many security risks, but also may be suspected of breaking the law, so consumers should use it with caution.

　　10 yuan modifies the orientation of friends circle.

　　Buy software that can be used unlimited times.

　　The reporter searched on a well-known e-commerce platform and found that some sellers’ display pages read advertisements with the words "friends circle location", "anywhere in the world" and "pictures and videos are acceptable", while the prices for providing positioning modification services ranged from 10 yuan to 100 yuan, and some sellers sold nearly 2,000 copies a month. The reporter tried to place orders with multiple merchants and found that there are three main forms to modify the friend circle positioning service: single manual delivery, unlimited operation of software, and permanent use of hardware.

　　Among them, only 10 yuan and 20 yuan are needed for a single forwarding, and users need to edit the content of their friends circle first, and set it to "only visible to themselves" to tell the seller the required geographical location, and the seller will provide a QR code. After scanning, the user will allow the seller to remotely log in to his WeChat account and modify the location to post friends circle. A seller told reporters that after logging in, you can’t see the information column of the user’s friend list, but you can see all the circle of friends that the user posted before. Another seller directly asked the reporter for the account number and password to log in.

　　After the reporter raised security concerns, the seller recommended to buy plug-in software, which is more expensive, generally around 100 yuan. Users can download the APP and follow the tutorial sent by the seller, so they can modify the circle of friends indefinitely. At present, there are many such softwares on the market. In addition, users can also buy a hardware device like a charging head, which can directly change the position of the mobile phone by plugging it in, and then modify the positioning of any software on the mobile phone.

　　In addition to this virtual location service, some sellers also provide "high-end life photos of friends circle" materials, and play advertisements such as weekly updates and photos taken by professional photographers. It can be seen that the "fine decoration" of friends circle has now become a business.

　　The risk of privacy disclosure is high.

　　Sellers may be involved in "unfair competition"

　　Insiders pointed out that this kind of virtual positioning technology is not complicated, which is similar to providing a GPS sensor and changing the way for software to obtain location information from the GPS sensor that comes with the mobile phone. However, users will face great security risks, and service providers may also be suspected of committing crimes.

　　First of all, authorizing the seller to send a circle of friends will reveal personal privacy on the one hand, and on the other hand, the QR code with unknown sources is likely to read personal account information, causing property security risks.

　　In the investigation, the reporter found that some sellers also specifically indicated "for high-end Wechat business service". Party Xiaolin, a lawyer of Beijing Sanyou Intellectual Property Agency Co., Ltd., pointed out that Wechat business and purchasing groups are likely to be the main customer groups who pay for virtual location services. "There may be cases where the release is located abroad to prove that the goods sold are genuine foreign products, but in fact they are selling fakes and deceiving consumers."

　　Dang Xiaolin said that if the "high-end photos of life" and virtual positioning services provided by sellers on the e-commerce platform are used for commercial promotion and false publicity, it is suspected of violating the relevant provisions of the Anti-Unfair Competition Law of People’s Republic of China (PRC) and the Advertising Law of People’s Republic of China (PRC). Once it constitutes unfair competition or false publicity, service providers and Wechat business Daigou will face administrative penalties such as fines and civil liabilities such as stopping infringement and compensating losses.

　　Wechat response

　　Require the e-commerce platform to remove related services.

　　In this regard, WeChat Security Center issued a public response through Tencent Technology account on the 11th, saying that virtual positioning is a plug-in developed by group control technology, which is usually packaged as a "micro-marketing" artifact, and the use of plug-ins is a clear violation. In response, the WeChat team said that this plug-in software not only destroyed the ecological balance and normal operation of the WeChat platform, but also provided convenient conditions for malicious marketing behavior and caused harassment to normal users.

　　The WeChat team said that since the beginning of this year, WeChat has been strengthening the crackdown on WeChat plug-in software, focusing on governance, and has repeatedly publicized relevant crackdowns. For all accounts that have been complained by users and verified as using plug-ins, WeChat will impose penalties such as restricting functions (adding friends, greeting people nearby, etc.) and restricting login according to the relevant national laws and regulations, Tencent WeChat Software License and Service Agreement and WeChat Personal Account Usage Specification, and according to the degree of violation. For those who violate the rules for many times, the punishment will be aggravated.

　　In addition, the WeChat team also called on users not to use such plug-in services, and not to give their WeChat accounts, passwords and verification codes to strangers, so as not to bring many risks such as privacy and property security. According to Xinhua News Agency

In the field of chemical investment, soda ash is an important basic chemical raw material, and its price fluctuation has a significant impact on the whole industry. Analyzing the reasons for the decline in the value of soda ash will not only help investors understand the market dynamics, but also provide valuable enlightenment for chemical investment.

First of all, the relationship between supply and demand is one of the core factors affecting the price of soda ash. When the supply of soda ash in the market increases and the demand is relatively stable or decreasing, the price often falls. For example, in recent years, with the improvement of domestic soda production technology and the expansion of production capacity, the supply has increased significantly. At the same time, influenced by the global economic slowdown and environmental protection policies, the demand growth of soda ash slowed down, which led to the imbalance between supply and demand and the price fell.

Secondly, the change of raw material cost is also an important factor affecting the price of soda ash. The main raw materials of soda ash include limestone, salt and ammonia. If the prices of these raw materials fall, the production cost of soda ash will be reduced, which may lead to a decline in the price of soda ash. For example, in recent years, with the development of limestone and salt resources in China, the prices of these raw materials have declined, which has further affected the market price of soda ash.

In addition, changes in the macroeconomic environment will also have an impact on the price of soda ash. The fluctuation of economic cycle, the change of monetary policy and the change of international trade situation may affect the demand and price of soda ash. For example, in the global economic downturn, industrial production activities have decreased, the demand for soda ash has declined, and the price has also fallen.

In order to show the influence of these factors on soda ash price more intuitively, the following table lists the changes of soda ash price and main influencing factors in recent years:

As can be seen from the table, with the increase of supply, the decline of raw material prices and the deterioration of macroeconomic environment, the price of soda ash shows a downward trend year by year.

For chemical investors, it is of great significance to analyze the reasons for the decline in the value of soda ash. First of all, investors should pay close attention to the changes in the relationship between supply and demand and adjust their investment strategies in time. Secondly, the fluctuation of raw material cost should also be the focus of investors’ attention. By analyzing the dynamics of raw material market, the price trend of soda ash can be predicted more accurately. Finally, the changes in the macroeconomic environment cannot be ignored. Investors should have a global perspective and pay attention to the international economic situation in order to better grasp market opportunities.

In short, through the in-depth analysis of the reasons for the decline in the value of soda ash, chemical investors can better understand the market dynamics and formulate more scientific investment strategies, so as to obtain greater benefits in the complex and ever-changing market environment.

[Disclaimer] This article only represents the author’s own views and has nothing to do with Hexun. Hexun.com is neutral about the statements and opinions in this article, and does not provide any express or implied guarantee for the accuracy, reliability or completeness of the contents. Readers are requested for reference only, and please take full responsibility. Email: news_center@staff.hexun.com.

　　() Financial Research Center on November 13th, some investors asked (), who are the first-generation and second-generation biodiesel customers of your company?

　　The company replied, Hello, one of the company’s main businesses is the production and sales of hydrocarbon-based biodiesel. The hydrocarbon-based biodiesel produced by the company can replace fossil-based diesel, and the carbon emission reduction rate can reach more than 80% compared with fossil-based diesel, which has the advantages of low carbon, cleanliness and environmental friendliness. The main customers of the company’s hydrocarbon-based biodiesel are large international energy suppliers and commodity traders. Thank you for your attention!

On March 8, Beijing time, Geely Automobile officially announced that the Longteng version and the COOL Longteng version have been officially launched, of which the Binyue Longteng version has a guide price of 83,800 yuan and a limited-time preferential price of 71,800 yuan; The guide price of Binrui COOL Longteng Edition is 94,800 yuan, and the limited-time preferential price is 79,800 yuan.

First of all, let’s look at the COOL Longteng version of Binrui. There is no essential difference between the internal and external design styles of the car and the models on sale. The flat air intake grille is decorated with vertical decorative strips, and the headlight group is integrated with the air intake grille, in which far and near lights are LED light sources.

In addition, Binrui COOL Dragon Edition is decorated with black decorative strips on both sides of the front enclosure, while details such as window frame decorative strips and rear taillights are blackened, and there are two oval exhaust tailpipes on both sides to create the image characteristics of young sports. In terms of body size, the length, width and height of Binrui COOL Longteng Edition are still 4710/1795/1455 mm, and the wheelbase is 2670 mm, providing users with four body colors: dazzling blue, chasing white, gray and sky blue.

In terms of interior, Binrui COOL Dragon Edition is decorated with orange decorative strips in details. The 10.25-inch full LCD instrument screen and the 12.3-inch central control screen are in the form of dual screens. The built-in system supports intelligent AI voice interaction, 4G network, online navigation and other functions. In addition, the car also has leather seats, reversing radar, front double airbags, front force-limiting seat belts, exterior rearview mirrors+electric heating defrosting and other functional configurations.

From the pricing point of view, the guide price of Binrui COOL Longteng Edition is between the champion version (89,800 yuan) and the electric switch version (99,800 yuan), which can be regarded as the second-lowest version of Binrui COOL. Compared with the entry champion edition, Longteng edition mainly adds 540-degree panoramic image system (with transparent chassis), front airbag, electric folding exterior rearview mirror, four-door window one-button lift (with anti-pinch), six-way main driver’s seat, rear central armrest (with cup holder), 10.25-inch full LCD instrument and other functional configurations.

In terms of power, Binrui COOL Longteng Edition is still equipped with a 1.5T turbocharged engine, with a maximum power of 133kW and a peak torque of 290Nm. The transmission system is matched with a 7-speed wet dual-clutch gearbox, with a maximum speed of 210km/h and a comprehensive fuel consumption of 5.9L per 100km in WLTC.

As a compact car under Geely brand, at present, the overall price range of Binrui COOL is 89,800-109,800 yuan, and its competitors mainly point to fuel vehicles of Chuanqi, Chevrolet and MG, among which the sales volume in January 2024 was 4,895.

Next, Binyue Longteng Edition continues the front face design of "Energy Storm", equipped with a straight waterfall air intake grille with blackening treatment, and a large-size three-stage front enclosure with angular edges, which shows a good sense of movement and personality.

In addition, Binyue Longteng Edition provides a suspended roof design, and the rear surrounding lower edge is decorated with an integrated diffuser, while equipment such as carbon fiber decorative exterior rearview mirror and sports style roof rear spoiler will not be absent. In terms of body size, Binyue Longteng Edition has a length, width and height of 4,330/1,800/1,609 mm and a wheelbase of 2,600 mm, which is small in positioning.

In terms of interior, Binyue Longteng Edition adopts the combination of embedded instrument panel and 8-inch floating central control panel, and adapts to the three-position multifunctional plastic steering wheel. In addition, Binyue Longteng Edition also has halogen far and near headlights, leather mixed sports seats, automatic constant temperature air conditioning, braking system, one-button lifting belt for main driving window, anti-pinch, tracing system and other functional configurations. The price is between the gold version (75,800 yuan) and the platinum version (89,800 yuan), and it belongs to the entry-level model of Geely Binyue automatic transmission version.

In terms of power, Binyue Longteng Edition uses a 1.5T engine to match a 7-speed wet dual-clutch gearbox, with a maximum power of 133kW and a peak torque of 290 Nm. The official nominal acceleration time of 0-100km/h is 7.6 seconds.

In the domestic market, Geely Binyue mainly competes with changan CS35 PLUS, Chery and other small brands, among which the sales volume of the 2024 model was 7,911 vehicles in January. As for whether the new car can achieve a further breakthrough in sales, let us wait and see.