Brand-new shopping malls were unveiled and various activities were praised. The sales volume of New Year’s Day passengers in many shopping malls in Beijing continued to rise.

On New Year’s Day holiday in 2023, shopping malls in major business districts in Beijing ushered in the peak of passenger flow and sales. On January 3, the Beijing News reporter learned that during the New Year’s Day, the average daily passenger flow of many shopping malls exceeded 100,000, and the passenger flow of many business districts recovered to more than 85% in the same period of last year, and sales also increased steadily. Among them, catering, gold, clothing and other formats grew rapidly.

Many shopping malls launched the theme activities and promotional activities of the Year of the Rabbit, which were welcomed by consumers. The newly unveiled Di ‘anmen Shopping Mall and the new shopping mall DT51 of Beijing Hualian have also become popular punching cards. It is understood that in order to welcome the upcoming Spring Festival, major shopping malls in Beijing will launch a variety of special activities to continue to ignite the festive atmosphere.

The Beijing News reporter interviewed a number of shopping malls in Beijing and learned that during the three-day New Year’s Day holiday, the daily average passenger flow of Huaxi LIVE· Wukesong was 120,000, a year-on-year increase of 10%, basically returning to the pre-epidemic level; The passenger flow of Huiju Xihongmen Store exceeded 100,000, including more than 120,000 in two days; Chaoyang Joy City has an average daily passenger flow of 90,000, up 36% from the previous month. Xidan Joy City has nearly 250,000 passengers, an increase of over 130% from the previous month. The passenger flow of Guomao Mall increased by nearly 20% compared with the previous week, and recovered to more than 70% of the epidemic year-on-year; The passenger flow of Kaide’s seven shopping centers in Beijing increased by 30% compared with the previous weekend, and the sales volume increased by 64%. The overall passenger flow of Chaoyang Heshenghui exceeded 400,000, and the single-day passenger flow exceeded 130,000, a year-on-year increase of 10%, which has returned to normal passenger flow before the epidemic.

During the New Year holiday, the traffic of many shopping malls in Beijing increased. Photo courtesy of respondents

With the increase of passenger flow, the sales of major shopping malls have also increased steadily. During the New Year’s Day in 2023, the average daily sales of Huaxi LIVE· Wukesong exceeded 4 million yuan, a year-on-year increase of 15%; Chaoyang Joy City sales increased by 233% month-on-month; The sales of Kaide’s seven shopping centers in Beijing increased by 64% compared with the previous weekend, and the single-day sales of Xidan Joy City was nearly 28 million yuan on January 1. The sales volume of Oriental Xintiandi has increased significantly from the previous month, and the average daily sales volume has increased steadily.

Catering, gold, clothing and other formats have grown rapidly. On New Year’s Day holiday, the catering sales of Chaoyang Joy City increased by 40% from the previous month; Sales of gold and clothing accessories broke out, with gold sales increasing by 115% year-on-year and clothing categories increasing by 70% quarter-on-quarter. The relevant person in charge of Chaoyang Joy City said in an interview with the Beijing News reporter, "Overall, consumers’ demand for dining in the dining hall has continued to grow. At present, the rate of returning to work in the dining hall is 100%, and many catering merchants have queued up. On the basis of a substantial increase in the chain during the Christmas period last weekend, the New Year’s Day holiday continued to achieve a significant increase in the chain. Near the Spring Festival, consumers are very enthusiastic about the purchase of clothing and gold, especially the gold category has been a hot spot for consumption recently. " Huaxi LIVE· Wukesong, Guomao Mall and many other shopping malls all said that the catering industry has grown rapidly, and some restaurants have queued up.

According to the data released by the Beijing Municipal Bureau of Commerce, during the New Year holiday, the passenger flow of Changping Business Circle, Yandai Xiejie Business Circle, Beiyuan Business Circle, Xihongmen Business Circle, Changyang Business Circle, Mentougou Southern Business Circle and Yansha Business Circle recovered to more than 85% in the same period last year. The sales of Miyun Wanxianghui and Yansha Ole increased by 23% and 10.3% respectively, and the sales of Saite Ole, Huiju Shopping Center and Badaling Ole recovered to over 90% in the same period last year.

On New Year’s Day holiday, the appearance of brand-new shopping malls fueled the commercial atmosphere in Beijing and contributed to the return of fireworks. On December 31st last year, Di ‘anmen Shopping Mall, located in Di ‘anmenwai Street, Xicheng District, was re-unveiled. Focusing on the theme of "Old Scenes and New Applications", it created a brand-new consumption experience through diversified business formats such as Chaowan Retail, Chaochao Catering, Art Culture and High-end Office. DT51, a new shopping mall owned by Beijing Hualian, started internal testing on January 1st, which attracted the attention of many surrounding residents. The shopping mall will be put into trial operation on January 6th and open to the public.

Major shopping malls ignite the festive atmosphere through the theme activities of the Year of the Rabbit and preferential promotions. Among them, the giant cute rabbit in the first exhibition of "Qiaoqiao Rabbit" public art in International Trade Mall attracted many consumers to stop punching cards, and the New Year’s concert and doll interaction activities of the first exhibition of "Naimei Rabbit" Xinqing Paradise in Chaoyang Joy City in North China drained the shopping mall. The neighboring exhibition shopping plaza opened a "new" garden party to integrate the image of rabbit, and Xiangyun Town in Shunyi created the national first exhibition of "Sleepy Rabbit’s Daydream", and the cute cute cute rabbit became a "star" in the shopping mall. In addition, Qiaofufang Grassland held a "Lucky Lottery" market, and the New Year Lantern Festival was brought in Daxing Dayue Spring Breeze and Fengtai Dayue Spring Breeze. Ole, Huaxiang Ole, Spruis Ole and Yansha Ole were the first to launch full coupon refund promotion activities, and various activities were well received.

In order to welcome the upcoming Spring Festival, Beijing’s major shopping malls will also launch a variety of special activities. From January 6 th to January 21 ST, Chaoyang Joy City will create an offline "Joy Open the Door COFCO New Year Festival" to create an annual market; Yintai Department Store Dahongmen Store will open a New Year’s Fair and theme garden party this week, and all clothing brands in the mall will simultaneously launch annual feedback discounts; Huiju Xihongmen Store will hold a New Year Festival promotion in mid-January; Huaxi LIVE· Wukesong will launch activities such as red envelope distribution and Spring Festival market during the Spring Festival.

Beijing News reporter Zheng Mingzhu

Editor Wang Lin

Proofread Wang Xin