Chuanfaw-Volkswagen’s top management changed blood, and the vice president of the group rarely airborne.

On July 11th, FAW Group officially announced that Bin Chen, former assistant to the president of Dongfeng Motor Group Co., Ltd., general manager of Shenlong Automobile Co., Ltd. and secretary of the Party Committee, officially became the standing committee member and deputy general manager of the Party Committee of China FAW Group Co., Ltd..

Bin Chen, born in October 1976, became the youngest deputy general manager of FAW Group.Previously, Lei Ping, member of the Standing Committee of the Party Committee and deputy general manager who was also transferred from Dongfeng Group to FAW Group, retired because he was over 60 years old.

Recently, we learned that FAW-Volkswagen, the most important joint venture under FAW Group, has undergone major adjustments.Bin Chen took over the post of general manager of FAW-Volkswagen as the vice president of the group, while Pan Zhanfu, the current general manager of FAW-Volkswagen, will retire early.

This is a high-standard appointment to directly manage a joint venture company as the vice president of the group.

At the moment when the joint venture brand share is compressed, FAW-Volkswagen has also been challenged by the market, and the sales pressure is huge. Faced with such a situation, taking over FAW-Volkswagen as the deputy general manager of the group shows that FAW Group attaches great importance to FAW-Volkswagen.

Bin Chen, who once played a role in turning the tide in Shenlong Automobile, led Shenlong Automobile to sell 50,000 vehicles a year to 100,000 vehicles a year in a year, which doubled its sales.This also gives Bin Chen a label that he is good at playing against the wind. This time, Gao Gao became the general manager of FAW-Volkswagen. Presumably, the group also hopes that he can lead FAW-Volkswagen to achieve contrarian growth as soon as possible and stabilize the situation.

In addition,Wu Yingkai will succeed Nie Qiang and be promoted to deputy general manager of FAW-Volkswagen Automobile Co., Ltd. (business) and general manager of sales company.

Wu Yingkai was born in September, 1977. He used to be the director of the content marketing department of the user operation center of FAW-Volkswagen Sales Co., Ltd., and became the deputy general manager of FAW-Volkswagen Sales Co., Ltd. in early 2024, in charge of the mass brand market and user operation.

At present, FAW-Volkswagen has three main sections, namely FAW-Volkswagen Volkswagen brand, FAW Audi and Jetta.

In contrast, FAW-Audi suffers from higher market pressure and attention.Since the beginning of the year, FAW Audi dealers have repeatedly exposed the news of "quitting the network", which has repeatedly shaken the morale of Audi dealer network.

Recently, it was once again revealed that two Audi dealers switched to Huawei and became brand dealers in the world. The two dealers are Beijing Huayang Aotong, the largest FAW Audi dealer in Beijing, and Zhengzhou Zhongsheng Huidi, the largest FAW Audi dealer in Zhengzhou.

In addition to the defection of dealers, FAW Audi is also facing the same door squeeze of SAIC Audi.At this year’s Guangzhou Auto Show, SAIC-Audi launched a new Audi brand with letters-"Audi", and simultaneously launched a concept car. The car is jointly developed by Audi and SAIC, and SAIC is responsible for the three electricity, intelligence and product production. Audi is responsible for leading the design and chassis.

Moreover, SAIC Audi is also preparing its own dealer network, and is ready to part ways with FAW Audi’s dealer network. This will undoubtedly further squeeze the living space of FAW Audi, and it is also a thorny problem for the brand-new FAW-Volkswagen management.

We confirmed the details of FAW-Volkswagen’s top management adjustment with insiders of FAW Group. The other party said that the relevant adjustments are still in the publicity period, and will be formally appointed after the publicity.